The two manufacturers turned down their proposal. They contacted two dairy equipment companies and asked if they would design a machine that produced semi-frozen dairy products. With such a success, the McCulloughs started looking for a type of freezer that would make producing soft ice-cream a reality. The sale was a big success! More than 1,600 dessert lovers lined up to try the treat, and McCullough knew they had found a business opportunity. One day, they arranged to experiment their new dessert in an Illinois-based ice cream store, owned by Sherb Noble. A man named McCullough and his son, Alex McCullough, had been experimenting with a soft frozen dairy product. Dairy Queen’s remarkable story started with a 10 cent sale of the then unnamed product in 1938 in Moline, Illinois.
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